vip.com Headquarters

vip.com’s company culture is characterized by dynamism and flat hierarchies. In terms of architecture, this calls for large flexible areas that can be used in a variety of ways and modified very quickly, thus allowing for different forms of office organization. Contrary to the urban design brief, which called for separate high-rise buildings on the three plots separated by roads, the gmp concept for the company headquarters was for a horizontally layered office landscape. A ten-story plinth connects all three building plots of the angular site, straddling the respective roads. On this basis, the overall volume and the arrangement of the vertical circulation systems were developed with the aim of creating a maximum of office spaces with attractive views across the river and city. The different functional areas of the building are visually layered, separated by vertical incisions and floors with special functions appearing as joints. Two slender towers rising up from the plinth structure add a strong vertical accent. The plain, horizontally-structured facades with floor-to-ceiling glazing give the office complex a unified appearance, which means that the headquarters can be recognized from afar and identified as the new address of the vip.com online corporation.